Launched on occasion of Fuorisalone 2017, the project aims to guard and preserve the inviolability of personal information by avoiding data transit on Internet.

With CE certification, “Ego” is covered by patent to be the first egg-shaped device conceived with a memory inside. Archive and Book are the two areas of interaction with which user, through Ego App, builds his personal archive and becomes a publisher of himself by creating the book of his life.

The uniqueness of the product and its potential are the goal of 2017 to position the brand in the highest range of international markets, focusing primarily on departments and concept stores of design, furniture and luxury trade.

Distribution begins in Italy to extend to other European countries – Switzerland, France, Germany, Denmark – and then reach North America.