The Group, headed by BasicNet S.p.A. – based in Turin – valued on the Italian Stock Exchange, works in clothing, footwear and accessories for sports and leisure mainly with  Kappa®, Robe di Kappa®, Jesus® Jeans, Lanzera®, K-Way®, Superga®, Sabelt® e Briko®.

A digital loyalty project born in 2001 and now has over 1 million Fidelity Card (physical and digital) with more than half of “active” users (at least one purchase during the year).

Through modules developed for several solutions you can study targeted promotions to the customer and monitoring the return on investment even during the course of marketing campaign, allowing the operator to adjust “on the run” strategies.
• To study buying behavior of customers in every detail
• Create custom lists based on socio-demographic aspects or expense (average receipt, sales, purchase frequency, minimum and maximum spending, last visit)
• Sending targeted promotions for specific clusters of customers based on different targets (increase in average receipt, increase customer base, call dormant customers, disposal of inventories, …)
• Evaluate performance (R.O.I.) according to the cost incurred and the revenue generated from selected target with specific promotion


  • Software development
  • UX design
  • Business analysis
  • Analysis
  • System Integration


  • Communication and Marketing Manager
  • UX and UI designer
  • Graphic Designer
  • Software Engineer
  • Software developer
  • Mobile specialist


  • Software development
  • Data Analytics
  • UX design
  • Business Analysis
  • System Integration
  • Web development

Welol Next s.r.l
Via Vincenzo Gioberti 18 – 10128 Torino
P.iva 10409950010 – Corporate data – Privacy – Cookie policy
Phone number +39 011 19665702