K-way, brand owned by BasicNet S.p.A., has always offered innovative products and it is worldwide recognized for rainproof jackets available in a wide range of colors. In the last few years the company has realized a deep renewal imposing itself as a leader in this market segment.

  • To have an e-commerce platform integrated with BasicNet ecosystem
  • Real-time articles availability
  • Complete integration with payment methods for a maximum customers conversion rate
  • Multi-warehouse and multi brand
  • k-Way.com is an application completely separate from provided flows and it requires limited amount of resources compared to competitors. This results in quick and easy shopping experience for customers
  • Capillary check on group’s warehouses to ensure real-time availability of chosen products
  • Architecture to services for maximum efficiency and flexibility
  • Integration with marketing systems to define and monitor email marketing campaigns, SMS and other incentives


  • Wear
  • Retail
  • Marketing Automation
  • Loyalty Program
  • Data Analytics


  • Software development
  • Business analysis
  • Marketing Analysis
  • System Integration


  • Microsoft MVC .NET solution
  • Cluster Microsoft SQL Server 2008 R2 x64 (fisico-virtuale)
  • SAN DELL EqualLogic linea PS
  • DELL Server PowerEdge 12th generation


Nr Ordini 2016


Clienti serviti


YtoY order increment

Welol Next s.r.l
Via Vincenzo Gioberti 18 – 10128 Torino
P.iva 10409950010 – Corporate data – Privacy – Cookie policy
Phone number +39 011 19665702
email: info@welol.it